Facebook to use 360 Photos and videos to promote business



24 Aug 2016

Facebook is the firm believer in the future of Virtual Reality. This was first evident when the Social Media Giant bought Oculus. It has thereafter been engaged in employing Virtual Reality (VR) on its platform. 360 degree photos and videos can be viewed from a 360-degree angle, creating a truly immersive experience. It therefore puts users at the center of all the action. With the latest VR technology Facebook hopes to unlock new perspectives and immersive storytelling for everybody.

All you need to take is a panorama image on your Samsung Galaxy S7 or an IOS device. Then these photos are to be uploaded on in your FB account in a normal way. Following this it would get transformed into a 360 degree image. It would be identifiable to your viewers by the compass icon.

Facebook is now designing ways and means to make these 360 degree posts to be more engaging - as if it was already not engaging. These would also be used to promote business on its platform. Imagine, hotels shows rooms, educational institutes doing a campus walk-through, and real estate promoters creating 360 videos to showcase their properties. Virtual Reality is coming to us, soon.